Get ready to rev up your daily commute because Sonic the Hedgehog is now your co-pilot—and he’s not here to dawdle! Sega has teamed up with Waze to bring Sonic’s iconic voice to your satnav, and let’s just say, he’s not holding back on the speed-inspired encouragement. But here’s where it gets controversial: while Sonic’s voice promises to inject some adrenaline into your drives, the question remains—can you resist the urge to go faster than the speed limit? After all, even the blue blur himself would remind you to obey traffic rules.
Available in English or French, Sonic’s voice navigates with his signature coolness and confidence, turning your car into the Speedster Lightning vehicle straight out of Sonic Racing: CrossWorlds. And this is the part most people miss: you can even select an 'Energetic' mood to amplify Sonic’s personality during your drives. The press release boldly claims this collaboration brings 'more speed and fun' to your journeys, but let’s be real—how much 'fun' is too much when you’re behind the wheel?
This isn’t Sega’s first lap around the collaboration track. They’ve been on a roll with partnerships for Sonic Racing: CrossWorlds, from a limited-edition trainer and apparel line with Puma to Sonic’s surprise appearance in Fortnite. The game itself is a treasure trove of crossovers, featuring icons like Minecraft and Hatsune Miku. Earlier this year, Sega even raced into the real world by partnering with McLaren Racing as the official gaming partner of the F1 team—all part of their 'Racing Around the World' campaign.
But let’s talk about the game itself. Sonic Racing: CrossWorlds is a high-octane thrill ride, though our Eurogamer review notes it’s 'often too chaotic for its own good.' Is that a flaw or part of the charm? That’s up for debate.
So, here’s the burning question: With Sonic now guiding your drives, will you embrace the speed—responsibly, of course—or stick to the slow lane? Let us know in the comments—and remember, even Sonic would say, 'Safety first, speed second!'
